Milan now has its own Avenue Montaigne. On September 18 Dior opened a House of Dior on Via Monte Napoleone, a three-storey address where couture, art, dining and Victoire de Castellane’s high jewelry share a single historic building.
At a glance
- Address: Via Monte Napoleone, Milan, in a historic building.
- Opened: September 18, 2026.
- High jewelry: Victoire de Castellane’s creations on the first floor, with private salons above.
- Architect: Peter Marino.
- Restaurant: Monsieur Dior by Enrico Bartolini.
- Network: the seventh House of Dior, after Paris, New York, Beverly Hills, Beijing, Seoul and Geneva.
What is House of Dior Milan?
It is Dior’s all-in-one concept store, a format that began with the reopening of 30 Avenue Montaigne in Paris in 2022. According to FashionNetwork, the Milan address spreads across three floors: accessories, leather goods, shoes and menswear at street level; women’s collections, precious editions of the Lady Dior bag, high jewelry, fragrance and Dior Maison on the first floor; and private salons, a treatment room and contemporary art on the second.
Peter Marino designed the interiors and the restaurant, Monsieur Dior by Enrico Bartolini, while landscape architect Peter Wirtz and artist Francesco Clemente contributed a botanical installation. A portrait of Christian Dior by Michelangelo Pistoletto appears throughout, FashionNetwork reports.
Can you buy Dior high jewelry in Milan?
Yes. Victoire de Castellane’s high jewelry creations are presented on the first floor, and the private salons upstairs are designed for the kind of unhurried appointment that high jewelry demands. For Italian and visiting collectors, it creates a dedicated Dior Joaillerie destination on the city’s most important luxury street, alongside the maisons already clustered in the Quadrilatero della Moda.
High jewelry is sold in private rooms, not display windows. Milan now has Dior’s.
The history: Victoire de Castellane and Dior Joaillerie
Christian Dior founded his house in Paris in 1946 and changed fashion with the New Look of 1947, but jewelry became a full maison discipline only in 1998, when Victoire de Castellane arrived to create Dior Joaillerie. Trained at Chanel, she brought a vivid, unapologetically colorful style to fine jewelry, mixing stones and lacquer with a sense of fantasy that set Dior apart from the more classical houses of the Place Vendôme. Her collections, from Rose des Vents to her seasonal high jewelry lines, are now the pillar of the brand’s jewelry presence around the world.
For the Buyer
- Book ahead: high jewelry is typically shown by appointment; the second-floor private salons are designed for this.
- Pricing: Dior does not publish prices for its high jewelry, which is sold on request; many pieces are unique or made in very small numbers.
- What drives value: the center stones and their laboratory reports, the rarity of the design and complete Dior documentation and packaging.
- Beyond jewelry: the first floor also presents precious editions of the Lady Dior bag, for collectors who follow the house’s artisanal leather work.
Frequently asked questions
Where is House of Dior in Milan?
On Via Monte Napoleone, in a three-storey historic building that opened on September 18, 2026.
How many House of Dior stores are there?
Milan is the seventh, after Paris, New York, Beverly Hills, Beijing, Seoul and Geneva, according to FashionNetwork.
Who designs Dior high jewelry?
Victoire de Castellane, who has led Dior Joaillerie since its creation in 1998.
Sources: FashionNetwork
