Maisons · Watchmakers · Auction Houses · Gem Dealers
We tell the stories behind the world’s most remarkable jewels and timepieces, for readers who collect them, wear them and dream of them. Let us tell yours.
The Carat Post is an independent journal of high jewelry, legendary gemstones, auctions and fine watchmaking. Every day we publish news and history from Place Vendôme to Geneva, written in a voice that respects craft, heritage and the collector’s eye.
Our readers are collectors, jewelry and watch enthusiasts, industry professionals and a new generation discovering the great maisons through Instagram. They come to us for context: why a stone matters, where a design came from, what an auction result really means.
We partner with brands whose work deserves to be told well. Every collaboration is written to our editorial standard and clearly labeled, because our readers’ trust is what makes a partnership worth having.
Ways to partner
I.
Sponsored Stories
A long-form editorial on a collection, a heritage piece or a maison’s history, researched and written in our house voice and optimized for search and AI discovery.
II.
Instagram Features
Posts, carousels and stories on @thecaratpost, designed to match your campaign and linked to the full story on our site.
III.
The Letter
A presenting-partner placement in our newsletter, delivered to readers who asked to hear from us.
IV.
Affiliate Partnerships
For retailers and marketplaces: considered product selections and gift edits that link readers directly to the piece.
V.
Bespoke Series
A multi-part issue devoted to one maison’s archive, from its founding to its icons, across site, Instagram and newsletter.
Our Standards
Trust is the real luxury.
Every partnership is clearly labeled Sponsored or In Partnership, and affiliate links are disclosed on the page. We only work with brands we would write about anyway, and we keep final editorial control, so the story reads like The Carat Post, because it is.
Begin the conversation
Tell us about your brand, your collection and what you have in mind. Our media kit, with audience figures and rates, is available on request.
Or message us on Instagram: @thecaratpost
