Rolex Datejust Price in 2026: Every Size, Dial and Metal

The Rolex Datejust price begins where most luxury watch journeys do: just under $8,000 for a steel model, and climbing past $50,000 in solid white gold. Few watches come in as many sizes, metals and dials, and in 2026 each choice moves the number in a different direction. Here is how the collection is priced at the time of writing.

How much does a Rolex Datejust cost in 2026?

At the time of writing, Rolex’s US website lists the Datejust 36 in Oystersteel with a silver dial and Oyster bracelet at $8,150, and the Datejust 41 in Oystersteel with a white dial at $8,950. The smaller Datejust 31 in steel, here with a mint green dial, is $7,700.

These are the doorways to the collection. From there, three decisions shape the final price: the size of the case, the metal, and the details, meaning bezel, bracelet and dial. The same reference number can carry different prices depending on those details, so treat each figure below as a guide to one specific configuration.

Rolex Datejust price by size: 28, 31, 36 and 41 mm

The Lady-Datejust measures 28 mm. Rolex lists a steel Lady-Datejust with a dark grey dial on a Jubilee bracelet at $7,800, and Luxury Bazaar reports the steel model starting at about $7,600. The Datejust 31 starts at $7,700 in steel. Both smaller sizes use Rolex’s calibre 2236, with about 55 hours of power reserve.

The Datejust 36 is the original size and starts at $8,150. The Datejust 41 starts at $8,950. Both run on calibre 3235, with about 70 hours of reserve, and all four sizes are water resistant to 100 metres and certified as Superlative Chronometers, accurate to within two seconds a day after casing, according to Rolex.

How much more do the fluted bezel and two-tone models cost?

The fluted bezel is the Datejust’s signature, and on steel models it is made of 18k white gold, a combination Rolex calls White Rolesor. The Datejust 36 with a fluted bezel (126234) lists at $9,900, and the Datejust 41 with a blue dial (126334) at $11,650. That is a premium of $1,750 in 36 mm and $2,700 in 41 mm over the smooth-bezel steel models, as those configurations are listed.

Two-tone Yellow Rolesor, steel with 18k yellow gold on the bezel, crown and centre links, is the next step. Rolex lists a Datejust 36 in Yellow Rolesor with a slate dial and Oyster bracelet at $15,150. In 41 mm, James & Sons, an official Rolex jeweler, lists a champagne-dial model on the Jubilee bracelet at a suggested $17,700. Luxury Bazaar reports Everose Rolesor, with Rolex’s pink gold, slightly higher still: about $15,350 in 36 mm and $17,450 in 41 mm.

What about solid gold and diamond dials?

Solid gold changes the scale entirely. According to Luxury Bazaar’s 2026 price table, the Lady-Datejust costs about $34,100 in yellow gold and $51,400 in white gold, while the Datejust 31 runs from about $39,400 in yellow gold to about $58,000 in white gold. Diamond-set dials add their own premium: Rolex lists a Datejust 36 in Yellow Rolesor with a mother-of-pearl dial set with diamonds at $18,650.

Why did Datejust prices rise in 2026?

Rolex adjusted prices across its catalogue in January, as it traditionally does. Monochrome Watches reported that increases on classic steel and Rolesor Datejust references ranged from about 1.8% to 4.9%. On June 1, a second, gold-only adjustment followed. Luxury Bazaar reports that the steel Datejust prices did not move in June, while two-tone models rose by roughly 2.3% to 3% and solid gold models by about 5%. For the wider picture, see our look at what gold’s 2026 swings mean for fine jewelry.

Is a pre-owned Datejust cheaper?

It can be. WatchScanning notes that most steel Datejust configurations trade at or slightly below retail, and that earlier 126334 examples often sell 10 to 15% below the current retail price. Popular dials are the exception: WatchGuys puts the steel Datejust 41 at roughly $9,000 to $13,000 on the secondary market, and AuctionMapper notes that blue and green dials can carry a 10 to 20% premium. Pre-owned prices move with the market, and past prices do not predict future value.

In our view, the Datejust is the most approachable way into Rolex ownership: its steel models start well below the $10,050 of the entry Rolex Submariner, whose price we covered here, and a well-kept pre-owned example may offer savings on gold and two-tone versions.

The history: the watch that put the date on the wrist

Rolex introduced the Datejust in 1945 as the first self-winding wristwatch to display the date in a window on the dial, and it has remained in production for more than eight decades. The Jubilee bracelet, with its five-piece links, was created for the Datejust that same year. In 1953 came the Cyclops lens, the small magnifier over the date that is now a Rolex signature, according to 5D Watches.

The fluted bezel began as a functional detail tied to waterproofing, and today Rolex describes it as “a mark of distinction.” The 41 mm size arrived in 2009 as the Datejust II and was refined into today’s Datejust 41 in 2016, as The Watchology recounts, while the current generation of the 36 mm arrived in 2018 with the calibre 3235.

Eighty years on, the Datejust remains the quiet standard: a watch chosen less for a moment than for a lifetime.

Which Datejust should you buy?

In our view, the Datejust 36 with a fluted white gold bezel is the most balanced choice: the classic proportions of the 1945 original, the bezel that defines the model, and a price below $10,000 at the time of writing. Those with larger wrists, or who prefer a bolder look, will find the Datejust 41 a natural fit. Two-tone suits those who want warmth and presence, and if you are weighing the Datejust against other options, our guide to the best luxury watches to give this Christmas offers useful comparisons.

Frequently asked questions

What is the cheapest Rolex Datejust?

The steel Lady-Datejust and Datejust 31 are the most accessible, from about $7,600 and $7,700 at US retail at the time of writing. The steel Datejust 36 lists at $8,150.

How much is a Rolex Datejust 41?

The steel Datejust 41 with a smooth bezel lists at $8,950, and $11,650 with a fluted white gold bezel and blue dial. Two-tone models start at about $16,800, according to Luxury Bazaar.

Is the Jubilee or Oyster bracelet more expensive?

The price depends on the full configuration, so compare the exact reference and dial on Rolex’s website or with an official retailer before you buy.

Does a Rolex Datejust keep its value?

Many steel Datejust models have recently traded close to retail, while some sought-after dials trade above it, according to dealer guides. Past resale prices do not predict future value.

Sources: Rolex · James & Sons · Luxury Bazaar · Monochrome Watches · WatchScanning · WatchGuys · AuctionMapper · 5D Watches · The Watchology