Born in the uncertain summer of 2020, when the big trade fairs were cancelled, Geneva Watch Days has grown into the essential watch event of early September. Brands take over hotels and boutiques around Lake Geneva, and collectors walk from one to the next. Here is our edit of 2026.
At a glance
- Event: Geneva Watch Days, early September 2026.
- Founded: 2020.
- Our top picks: Bulgari x Vianney Halter, Girard-Perregaux Laureato Fifty Tourbillon, Greubel Forsey GMT Balancier Convexe, Zenith Chronomaster Solo Sport.
The best new watches of Geneva Watch Days 2026
Greubel Forsey GMT Balancier Convexe
A 42.9 mm titanium case, a globe that turns with the world, and a balance wheel inclined at 30 degrees. High watchmaking as theater. Price on request.
De Bethune DB25 Digitale
Jumping hours, a spherical moon phase and a random guilloché that mimics ripples on Lake Geneva. Price on request.
Zenith Chronomaster Solo Sport
The legendary El Primero (calibre 3620) in a steel case with ceramic bezel. CHF 8,900 without date, CHF 9,900 with date.
MING 57.05 Comet
A world timer with a patent-pending bezel for Daylight Saving Time. Limited to 200 pieces, from CHF 6,950.
Also worth your attention
- Ferdinand Berthoud Chronomètre FB 3SPC.4-1: ceramised titanium, in-house chronometer.
- Doxa SUB 300 Ti5: titanium diver, EUR 2,990.
- Frederique Constant Moneta Handwinding: 999 pieces, CHF 1,995.
- M.A.D.Editions M.A.D.3: jumping hour with Vincent Calabrese, CHF 2,900.
A fair born in a crisis became the most relaxed week in watchmaking.
Frequently asked questions
What is Geneva Watch Days?
An annual watch event held in Geneva in late summer, launched in 2020, where brands present new watches in venues across the city.
What was the most talked-about watch of 2026?
The Bulgari Octo Finissimo Dual Time x Vianney Halter was one of the most discussed releases.
Source: Monochrome Watches
